Sat 19 Nov 2011
Inattention Blindness
Posted by Allan under Auto Collisions , Awareness , Distracted Driving , Driver Safety , Employee Safety , Family Safety , Fleet Safety , Safety 24/7No Comments
Has this ever happened to you? Picture yourself sitting in front of your TV watching your favorite show or maybe a sporting event, and the phone rings. You pick up the phone and start talking to your good friend while watching the TV. You talk for about 15 minutes, then hang up and look at the TV and realize the score of the event has changed and you don’t know what happened, or the show has ended and you don’t remember what happened.
If your answer is yes, you have just experience inattention blindness. Inattention blindness is the brain’s inability to process more than 1 task or function at a time. You concentrated on your conversation, and you did not really see the TV. Regardless of what you might think, your brain cannot multitask. It can switch back and forth between tasks, but when it does you lose focus on the first task. Where are we going with this?
This is one of the main reasons why distracted driving has become the 2nd leading cause of motor vehicle collisions in the past 5 years. Cell phone use (hands free or holding a cell phone), eating/drinking, playing a CD or adjusting the radio, grooming, reading a map or anything else that takes your focus off the task of driving is growing as the main cause of motor vehicle incidents.
Vision is the most important sense we use when we drive. Driving distracted narrows our vision by as much as 50%.
There are many collisions that investigators have found the driver never saw the other half of the collision.
In addition to inattention blindness, studies have shown that drivers talking on cell phones (hand free or hand held) have a reduced reaction time. Similar to those who blood alcohol rate is 0.08.
With reduced vision and reduced reaction time, sooner or later you will experience a motor vehicle collision.
Remember driving is most dangerous thing you do every day of your life. Think of someone important to you. Do you think they might want to see you today or you might want to see them.
Drive Safely for you and everyone around you.


